Who founded the SUBWAY® system, when did the first store open its doors and where was it located?
The SUBWAY restaurant chain was founded by Fred DeLuca, a young 17 year old student and Dr. Peter Buck. The first store opened in Bridgeport, Connecticut, USA on 28 August 1965 under the name "Pete's Super Submarines."
What is the mission of the SUBWAY® system?
To provide the tools and knowledge necessary for entrepreneurs worldwide to succeed in the restaurant industry by offering their customers excellent service at any time through quality products, prepared by their criteria and before their eyes.
What is the initial investment required to open a SUBWAY® Restaurant?
The initial investment of between 130 k € and 186 k € for a traditional site.
What support does the company offer its franchisees?
SIBV offers various services such as layout of the shop and support local marketing.
What is the target market for the SUBWAY® system?
Adults aged between16 and 45 years are our target.
What is the commercial purpose of a SUBWAY® restaurant?
To attract customers and bring them back! In other words, the chain wants to educate all potential customers to its products, convince them to try, and loyalty through affordable prices and a delicious range of products.
What is the approach of SUBWAY® restaurants to ensure food hygiene in its outlets?
El uso de guantes desechables es obligatorio en todas las manipulaciones que impliquen contacto con los alimentos. Cada franquiciado recibe instrucciones detalladas acerca de las normas para una correcta manipulación de los alimentos con las que instruirá al personal de su establecimiento. Dichas instrucciones van desde cómo hacer un lavado de manos correcto hasta el uso de guantes y la rotación de los alimentos. El producto se prepara fresco a diario y hay un control periódico de la temperatura de frigoríficos, congeladores y mostradores.
What training does a SUBWAY® franchisee receive?
Each franchisee candidate receives two weeks of training spread half theoretical one of our head office's (8 hours of training on our intranet are required before any registration) and half in a SUBWAY® restaurant for the practical part. At the end of the two weeks, each attendee must pass a comprehensive exam in order to become a SUBWAY® franchisee. Once training is complete, the franchisee starts working with their Development Agent on the next steps.